• OKX has launched a new global ad campaign that appears to take a shot at Coinbase’s earlier message.
• The 60-second video campaign advocates for a complete rewrite of the system, while Coinbase had previously called for an update.
• The company hopes the campaign will increase its Web3 user base and its growing ecosystem.
OKX Launches Global Ad Campaign Criticizing Coinbase
In a new global ad campaign, OKX appears to take a shot at Coinbase’s earlier message, suggesting that the financial system needs more than just an update. OKX’s campaign advocates for a complete rewrite of the system, while the crypto exchange’s rival, Coinbase, had previously called for an update.
The Difference in Vision Between OKX and Coinbase
The ad appears to highlight the difference in vision between the two crypto firms. OKX’s 60-second video campaign, launched on May 9, tackles the issue of the centralized financial system’s „broken ways.“ Although the video doesn’t directly mention Coinbase, its tagline, „the system doesn’t need an update; it needs a rewrite,“ could be interpreted as a subtle dig at the rival exchange.
Coinbase’s Earlier Campaign
This comes just two months after Coinbase’s campaign, „It’s time to update the system,“ which emphasized the need for improvements within the traditional financial system. In collaboration with BBDO New York, OKX’s creative agency of record, the campaihgn aims to expand the company’s existing Web3 user base and its growing ecosystem. This includes the OKX Wallet, decentralized exchange (DEX), NFT Marketplace, Web3 Earn, and more.
Coinbase Argued That Crypto Could Provide A Solution To This Problem